About This Project
Outdoor Explore is an outdoor travel company. Our vision is to connect people with real wilderness experiences in a respectful and sustainable way. As a co-founder, it was my responsibility to create a strong brand that could be carried throughout our online and offline presence. The result was a brand that was visually bold and clear, allowing the photography to do a lot of the talking. This approach helped Outdoor Explore look recognisably different to other brands currently dominating the sector.