01 / 09

Ascend Cycling Kit

Branding | Product Design

About This Project

The original concept behind this project was born as a way to use my passion for cycling to raise money for the UK charity Macmillan Cancer Support. The ‘Raised in Yorkshire’ cycling kit was inspired by the climbs I cut my teeth on in the beautiful Yorkshire Dales. A pattern was created that incorporated visual representations of specific climbs and aspects from cycling KOM jerseys.

The kit was designed, developed and manufactured in Yorkshire.